Susanna Huikkola appointed as the CEO of Blok

Photo: Sabrina Bqain

The forerunner in real estate, Blok (Magenta Homes Oy), has appointed Susanna Huikkola as its new CEO. Huikkola has been a long-time employee of Blok and most recently served as the company's HR lead.

"I am honored and excited about my appointment as the CEO of Blok. I have been part of Blok's story from the beginning, contributing to building the company from an idea into one of the key players in the Finnish real estate industry. I am thrilled to continue our work with Blok's talented team," says Huikkola.

The business operations of Blok Enterprises Oy and Brik Kodit Oy were sold at the end of 2023 through a business transaction to Magenta Homes Oy. With the transaction, Blok's brand name, business, technology, and personnel transferred to Magenta Homes Oy.

"With the business transaction and increased resources, we can now focus on serving our customers even better and strengthening Blok's position as a forerunner in the real estate industry. This year, our focus will be especially on the Finnish market, where we have already established a solid foundation and achieved numerous successes," Huikkola summarizes Blok's future.

About Blok Blok is a real estate company founded in 2017 that combines the best aspects of a skilled real estate agent and an innovative online platform. Blok enables cost-effective and straightforward property sales through its online service, providing the expertise, obligations, and responsibilities of a registered real estate agency.

Harnessing new technologies enables Blok to offer Finland's lowest brokerage commission of 0.95 percent of the purchase price. This compares to the market's typical commission of 2-4 percent. Blok has sold over 5,000 apartments and its AI-based valuator has been used by more than 1 million homeowners.

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